Advertising Law Compliance
This playbook provides a framework for businesses to ensure they adhere to advertising and marketing laws. It delineates steps to understand and apply regulations to marketing practices to maintain legal compliance.
Step 1: Research
Identify and study the local, state, and federal advertising laws applicable to your business sector.
Step 2: Review
Regularly review marketing materials (including online content, print media, and broadcast messages) for compliance with the identified laws.
Step 3: Train Staff
Provide training for marketing staff on legal requirements and the importance of compliance in advertising practices.
Step 4: Monitor Changes
Establish a system to stay informed about changes in advertising laws and regulations, ensuring ongoing compliance.
Step 5: Legal Consultation
Consult with legal experts to get advice on complex legal questions or when launching major campaigns.
Step 6: Revise Practices
Update company advertising policies and practices as necessary to align with current advertising laws.
Step 7: Document Compliance
Keep detailed records of compliance checks and any actions taken to correct non-compliant practices.
Step 8: Review Contracts
Ensure that contracts with advertising agencies and third parties reflect compliance with advertising laws.
Step 9: Handle Violations
Develop clear procedures for handling any violations, including internal reporting mechanisms and remediation steps.
Step 10: Report
Prepare periodic compliance reports for internal use and, if required, for regulatory agencies.
General Notes
Up-to-date Information
Make sure to use the most current legal resources and updates since advertising laws can change frequently.
Tailor Training
Customize staff training to reflect the specific aspects of advertising laws that affect your business directly.
Risk Assessment
Regularly conduct risk assessments to evaluate the potential legal implications of your advertising and marketing strategies.