Charity Raffle Setup

This playbook outlines a step-by-step process to set up a successful charity raffle. It covers selecting prizes, strategies for ticket distribution, and outlines the necessary legal considerations to ensure compliance with fundraising regulations.

Step 1: Plan Raffle

Define the goals and structure of the charity raffle, including the date, ticket prices, and the target amount to be raised.

Step 2: Legal Compliance

Research and comply with local laws and regulations regarding charity raffles, obtain any necessary permits, and ensure your raffle is legally compliant.

Step 3: Select Prizes

Choose attractive prizes that will incentivize ticket purchases. Consider donations from local businesses or high-value items that align with the interests of your target audience.

Step 4: Promote Raffle

Develop and implement a marketing plan to promote the raffle. Use various channels such as social media, local advertising, and community events to raise awareness.

Step 5: Distribute Tickets

Decide on a method for ticket distribution, whether it's through physical venues, online platforms, or both. Ensure the process is easy for participants and secure.

Step 6: Monitor Sales

Keep track of ticket sales, monitor progress towards your goal, and make adjustments to the promotional strategy if needed.

Step 7: Conduct Drawing

Once all tickets are sold or the end date is reached, conduct the raffle drawing in a fair and transparent manner, ensuring that all participants have an equal chance of winning.

Step 8: Award Prizes

Notify the winners and arrange for the delivery or collection of prizes, while ensuring a positive experience that reinforces the goodwill behind the raffle.

Step 9: Post-Event

Announce the winners and the total amount raised through the same channels used to promote the raffle, and thank everyone who participated.

General Notes

Documentation

Keep detailed records of all aspects of the raffle for accounting purposes and future reference. This includes ticket sales, expenses, and any correspondence regarding legal compliance.

Transparency

Maintain transparency throughout the process to ensure the trust and confidence of participants, sponsors, and oversight authorities.