Creating Interactive Digital Signage

Brainstorm the goals for your interactive digital signage. Consider the types of interactions it should support, the information it will display, and ways it can feature sponsors.

Create the visual design of the signage. Ensure it is user-friendly, visually appealing, and aligns with the event's theme.

Develop the content that will be displayed on the signage including text, images, and any multimedia elements.

Select and set up the hardware and software that will run the digital signage. Test interactivity features like touch screens or sensors.

Integrate interactive elements such as social media feeds, live event updates, or interactive maps.

Incorporate sponsor branding and messages into the design in a way that naturally engages the attendees without being obtrusive.

Thoroughly test the interactive digital signage to ensure that all interactive elements function correctly and the content displays as intended.

Install the digital signage at the event venue in strategic locations to maximize attendee engagement and sponsor visibility.

Throughout the event, monitor the digital signage to address any technical issues and update content as needed.

After the event, gather feedback from attendees and sponsors to assess the effectiveness of the digital signage and identify areas for improvement.

Always prioritize the attendee experience when designing interactive elements to ensure engagement and information retention.

Develop a content strategy that keeps the digital signage dynamic and relevant throughout the duration of the event.

Ensure that all interactive digital signage content is compliant with the relevant advertising standards and event policies.