Introduction to Business Analytics
This playbook provides a foundational overview of business analytics. It outlines the importance of analytics in business and explains how it facilitates informed decision-making.
Step 1: Define Analytics
Explain what business analytics is, covering its definition, scope, and the various types of analytics: descriptive, diagnostic, predictive, and prescriptive.
Step 2: Importance
Discuss why business analytics is critical for modern businesses, highlighting how it enables organizations to make data-driven decisions and improve operations.
Step 3: Data Usage
Describe how business analytics uses data, including data collection methods, data processing, and the use of statistical and quantitative analysis.
Step 4: Decision-Making
Explain how business analytics contributes to informed decision-making by providing insights and foresights that guide strategic and operational decisions.
Step 5: Real-World Examples
Provide case studies or examples of companies that have successfully implemented business analytics to enhance their decision-making processes.
General Notes
Further Reading
Recommend books, articles, or online courses for a deeper understanding of business analytics concepts and applications.
Software Tools
List some of the popular business analytics software and tools that practitioners use in the industry.