Creating a Video Series
This playbook provides a structured approach to planning, producing, and maintaining a cohesive series of videos. The goal is to engage and expand an audience on platforms such as YouTube and Vimeo.
Step 1: Conceptualize
Define the overarching theme and objectives of your video series. Determine the target audience, the value you want to provide, such as entertainment or education, and how the series fits into your broader content strategy.
Step 2: Plan Content
Outline the specific topics or stories you want to cover in your series. Develop a content calendar to schedule when each video will be produced and released. Consider seasonality and relevancy of content to your audience.
Step 3: Write Scripts
Craft detailed scripts or outlines for each video. Include dialogues, visual descriptions, and camera directions to ensure a consistent narrative and style throughout the series.
Step 4: Design Branding
Create a distinct visual and auditory branding for your series. This includes logos, video intros, outros, and consistent graphic elements to make your series recognizable and professionally appealing.
Step 5: Gather Resources
Compile all necessary resources such as equipment, props, talent, and locations. Ensure you have the right tools and people to produce your series at a consistent quality level.
Step 6: Production
Film the videos according to your scripts and production plan. Pay attention to the quality of the audio and visuals, as well as the overall production value.
Step 7: Edit Videos
Edit the footage to create a polished final product. Incorporate your branding elements, and ensure that the style and pacing are consistent across the series.
Step 8: Publish
Upload the videos to your chosen online platforms. Optimize each video's title, description, tags, and thumbnail image for search engines (SEO) to improve visibility.
Step 9: Promote
Market your video series across your social media networks, website, and newsletter, if applicable. Engage with your audience through comments and consider collaborations to reach a wider audience.
Step 10: Analyze & Adapt
Monitor the performance of your videos using analytics tools. Gather feedback from your audience to refine and improve future content. Adapt your strategy based on what resonates with your viewers.
General Notes
Consistent Release
Maintaining a regular publishing schedule helps retain audience interest and boost engagement. Determine a feasible release frequency for new videos and adhere to it.
Viewer Interaction
Encourage viewer interaction by ending videos with a call-to-action, such as prompting viewers to like, comment, and subscribe. This can foster community and loyalty around your series.