SEO-Friendly Infographics Creation
This playbook outlines the steps necessary to create and distribute infographics that are optimized for search engine visibility. The goal is to create visually engaging content that also adheres to SEO best practices to attract more traffic and backlinks.
Step 1: Topic Research
Conduct research to discover trending topics or content gaps within your industry that your audience is interested in. Use tools like Google Trends, BuzzSumo, or conduct keyword research to identify potential subjects for your infographic.
Step 2: Keyword Selection
Identify relevant keywords that are associated with the chosen topic. Consider both high-volume keywords and long-tail phrases that can drive targeted search traffic to your infographic.
Step 3: Content Writing
Create a written outline for your infographic. Draft compelling headings and subheadings, and ensure that the text includes your selected SEO keywords in a natural and contextually relevant manner.
Step 4: Designing
Design the infographic using a clean and attractive layout that aligns with your brand's aesthetic. Make sure the design is user-friendly and adds value to the text content. Tools such as Adobe Illustrator or Canva can be used for the design process.
Step 5: SEO Optimization
Optimize the infographic with SEO best practices in mind. Use an SEO-friendly file name, compress the file size for quick loading, include alt text with keywords, and create an accompanying blog post or web page with descriptive text.
Step 6: Publishing
Upload the infographic to your website, ideally in a dedicated blog post or a resource page. Ensure the page includes SEO-friendly meta tags, uses an appropriate header structure, and contains additional textual information.
Step 7: Promotion
Promote the infographic through various channels to gain visibility. Share it on social media, include it in newsletters, and reach out to influencers or other bloggers who might link to it from their own sites.
Step 8: Link Building
Conduct outreach for backlinks by contacting websites in your niche to share your infographic. Offer to write guest posts that incorporate the infographic or suggest it as a valuable resource for their audience.
Step 9: Performance Tracking
Use analytics tools to monitor the success of your infographic. Track metrics like page views, backlinks, social shares, and search rankings. Use this data to refine and improve future SEO strategies for your infographics.
General Notes
Consistent Branding
Maintain consistent branding and style throughout the infographic to reinforce brand recognition and credibility.
Accessibility
Ensure the infographic is accessible to all users, including those with disabilities, by providing text alternatives and considering color contrast.
Updates
Periodically update your infographic with fresh data or new findings to keep it relevant and maintain its SEO value over time.