Podcast Distribution Enhancement
This playbook provides a step-by-step guide aimed at increasing the reach of a podcast by distributing it through multiple channels. It focuses on key platforms such as Apple Podcasts, Spotify, and Google Podcasts to maximize exposure.
Step 1: Content Preparation
Ensure your podcast episodes are edited, titled, and tagged with appropriate metadata (title, description, keywords) for easy discovery.
Step 2: Create RSS Feed
Set up an RSS feed for your podcast. This can typically be done within your podcast hosting platform, which will generate a feed URL for you.
Step 3: Apple Podcasts
Submit your podcast to Apple Podcasts through Apple's Podcast Connect. You'll need to log in with an Apple ID and provide your RSS feed URL.
Step 4: Spotify Submission
Add your podcast to Spotify through the Spotify for Podcasters portal. Sign in with your Spotify account, agree to the terms, and enter your podcast's RSS feed URL.
Step 5: Google Podcasts
For Google Podcasts, ensure your podcast RSS feed meets Google's guidelines and submit it through Google Podcasts Manager.
Step 6: Promote Podcast
Use social media, your website, and other marketing channels to promote your podcast and inform your audience about the platforms they can listen to it on.
General Notes
Consistent Updates
Keep your podcast feed updated with new episodes regularly to maintain and grow your listener base.
Analytics Tracking
Monitor analytics on podcast platforms and your RSS feed to understand your audience and improve content based on listeners' preferences.