Effective Conference Networking
This playbook provides a structured approach to making meaningful connections at professional conferences. It includes preparation tips, strategies for initiating conversations, and follow-up best practices to maintain the connections post-event.
Step 1: Preparation
Research the conference and attendees. Set specific networking goals. Prepare a short self-introduction and update your professional profiles online. Plan your conference schedule with networking time blocks.
Step 2: Approaching
Approach people during breaks, meals, or social events. Use open body language and be approachable yourself. Be genuinely interested in others by asking open-ended questions.
Step 3: Conversation Starters
Use conversation starters relevant to the event or industry. Examples include: 'What sessions are you looking forward to?' or 'How do you find the conference so far?'
Step 4: Active Listening
Practice active listening. Show your interest by nodding and asking follow-up questions. Remembering details can be useful for follow-up conversations.
Step 5: Sharing
Be ready to share your own experiences and knowledge when appropriate. This can lead to a more balanced and meaningful exchange.
Step 6: Exchange Information
Politely request contact information when the conversation naturally concludes. Offer your business card or suggest connecting on professional social networks.
Step 7: Take Notes
After a conversation, take brief notes about the person and the discussion points. This will make personalized follow-ups easier.
Step 8: Follow-Up
Send personalized follow-up messages within a week after the conference. Mention specific points from your conversation and express interest in keeping in touch.
General Notes
Attire
Dress professionally appropriate for the conference to make a good first impression.
Etiquette
Be respectful of people's time and attention, especially during sessions. Do not force conversations or over-network.
Digital Presence
Ensure your social media and LinkedIn profiles are up to date before the conference for when you make new connections.