Charity Concert Organization

This playbook guides through the process of organizing a charity concert, including booking talent, setting up technical aspects, marketing the event, and managing fundraising activities.

Step 1: Planning

Define the concert's objectives, budget, target audience, and a tentative date. Form an organizing committee and assign roles such as talent booking, technical director, and marketing manager.

Step 2: Venue Selection

Identify and select a suitable venue. Consider factors such as capacity, location, availability, and cost. Secure the venue by signing a contract and making any necessary deposits.

Step 3: Talent Booking

Reach out to artists and bands that align with the concert's cause and audience. Negotiate fees, terms, and confirm their availability. Finalize the lineup and sign performance agreements.

Step 4: Technical Setup

Work with the technical director to determine sound, lighting, and stage requirements. Hire professional technicians and rent equipment if needed. Plan the logistics of load-in, set-up, and soundcheck.

Step 5: Marketing

Create a marketing plan that includes brand design, promotional materials, and an advertising strategy. Utilize social media, local media, flyers, and partnerships to reach the target audience.

Step 6: Ticketing

Set ticket prices and decide on the ticketing platform. Manage ticket sales and keep track of revenue and attendance projections.

Step 7: Fundraising Plan

Develop a fundraising strategy that includes donations, sponsorships, and merchandise sales. Create sponsorship packages and pitch to potential sponsors. Set up online and on-site donation channels.

Step 8: Event Execution

Coordinate day-of-event details including artist arrival, VIP handling, audience entry, and emergency protocols. Ensure all technical and performance elements run smoothly.

Step 9: Post-Event

Handle post-event tasks such as vendor payments, thank-you notes to artists and sponsors, and a press release. Conduct a debrief with the team to review successes and areas for improvement.

General Notes

Legal Compliance

Ensure all activities comply with local laws, including permits for the venue and event, and contracts for artists and vendors.

Insurance

Procure appropriate insurance for the event to cover potential liabilities.

COVID-19 Measures

Follow the latest COVID-19 guidelines and health measures to ensure safety for attendees, artists, and staff.