Podcast Event Marketing
This playbook describes the procedure for leveraging podcasts as a marketing tool for events. It outlines the steps necessary to discuss, promote, and share information about an event to attract more attendees through podcasting.
Step 1: Objective Setting
Define your marketing objectives for the podcast. Determine what you want to achieve, whether it's raising awareness about the event, increasing attendance, or engaging with a particular audience segment.
Step 2: Podcast Research
Research and identify podcasts that align with your event's theme and audience. Look for podcasts with a good listener base and credibility within the topic of the event.
Step 3: Content Planning
Plan the content of your podcast sessions. Develop a script or key points to discuss, including event details, guest speakers, and any unique selling points.
Step 4: Engagement Strategy
Design an engagement strategy for your podcast listeners. Decide on call-to-action instructions like how they can register or learn more about the event.
Step 5: Collaboration Outreach
Reach out to podcast hosts or networks for collaboration. Draft a pitch that highlights mutual benefits and propose how your event can bring value to their audience.
Step 6: Recording Preparation
Prepare for the recording session. Ensure you have high-quality recording equipment, a quiet environment, and a clear schedule when both parties are available.
Step 7: Content Distribution
Once the podcast is recorded, distribute it across various platforms. Utilize the podcast's existing channels in addition to your own, and promote the episode on social media and through email to maximize reach.
Step 8: Monitoring Results
Monitor the performance of your podcast marketing efforts. Track engagement metrics like listens, shares, and event sign-ups to evaluate success and make necessary adjustments.
General Notes
Legal Considerations
Ensure all intellectual property used in the podcast, like music or branded content, is properly licensed or falls under fair use. Obtain any necessary permissions for guest appearances.
Quality Assurance
Before distribution, conduct quality checks on the audio to ensure it's clear and professional. Poor audio quality can negatively impact listener experience and reflect poorly on the event.
Audience Engagement
Encourage listener engagement by inviting feedback, questions, and discussions. This interaction can further promote the event and build a community around it.