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Technical SEO Audit

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# Technical SEO Audit
This playbook outlines the steps to conduct a comprehensive technical SEO audit. It aims to identify and troubleshoot issues affecting a website&#x27;s performance in search engine results pages (SERPs).

### Step 1: Crawl Website
Use a crawling tool such as Screaming Frog, Ahrefs, or SEMrush to perform an in-depth crawl of the entire website. This will give you an overview of the site structure and identify initial issues.

### Step 2: Analyze Titles
Check for duplicate, missing, or too long title tags within the website&#x27;s pages. These are critical for both SEO and user experience.

### Step 3: Meta Descriptions
Review and optimize meta descriptions to ensure that they are unique and effectively describe the content of each page to improve click-through rates.

### Step 4: Check Headings
Verify proper use of H1 and other heading tags throughout the site. Ensure that they are structured correctly and include relevant keywords for SEO.

### Step 5: Audit Content
Perform a content audit to identify thin, duplicated, or outdated content. Plan to refresh or remove any low-quality content.

### Step 6: Inspect URLs
Ensure that URLs are descriptive, concise, and use hyphens (-) to separate words. Avoid lengthy URLs, excessive parameters, or session IDs.

### Step 7: Mobile Responsiveness
Test the website’s mobile responsiveness using tools like Google&#x27;s Mobile-Friendly Test. Mobile usability is a key factor in SEO.

### Step 8: Analyze Site Speed
Utilize tools like Google PageSpeed Insights to analyze loading times and implement recommendations to improve site speed.

### Step 9: Check HTTPS
Ensure the site is using HTTPS for security. Check for any mixed-content issues that could cause warnings in browsers.

### Step 10: Internal Linking
Review the internal linking structure to ensure pages are interconnected properly and relevant pages are highlighted.

### Step 11: External Links
Check for broken external links and ensure that backlinks to your site are from reputable and relevant sources.

### Step 12: Indexability
Check robot.txt files, canonical tags, and meta robots tags to ensure that search engines can index the site correctly.

### Step 13: XML Sitemaps
Verify that XML sitemaps are up-to-date, free of errors, and submitted to appropriate search engine webmaster tools.

### Step 14: Structured Data
Implement and test structured data (schema.org) to enhance search results with rich snippets, aiding in better visibility and CTR.

### Step 15: Follow-Up
Create an actionable plan to address the findings from the audit. Prioritize issues based on impact and difficulty to resolve.

## General Notes

### Tools Required
Prepare a list of SEO tools needed for the audit such as Google Analytics, Google Search Console, crawling software, and others relevant to the process.

### Continuous Process
SEO is an ongoing process. Schedule regular audits to maintain optimal site performance and stay ahead of evolving SEO practices.

### Collaboration
Coordinate with your web development, content, and design teams to implement the recommendations effectively and efficiently.