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Technical SEO Audit

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<h1>Technical SEO Audit</h1>
<p>This playbook outlines the steps to conduct a comprehensive technical SEO audit. It aims to identify and troubleshoot issues affecting a website&#x27;s performance in search engine results pages (SERPs).</p>

<h3>Step 1: Crawl Website</h3>
<p>Use a crawling tool such as Screaming Frog, Ahrefs, or SEMrush to perform an in-depth crawl of the entire website. This will give you an overview of the site structure and identify initial issues.</p>

<h3>Step 2: Analyze Titles</h3>
<p>Check for duplicate, missing, or too long title tags within the website's pages. These are critical for both SEO and user experience.</p>

<h3>Step 3: Meta Descriptions</h3>
<p>Review and optimize meta descriptions to ensure that they are unique and effectively describe the content of each page to improve click-through rates.</p>

<h3>Step 4: Check Headings</h3>
<p>Verify proper use of H1 and other heading tags throughout the site. Ensure that they are structured correctly and include relevant keywords for SEO.</p>

<h3>Step 5: Audit Content</h3>
<p>Perform a content audit to identify thin, duplicated, or outdated content. Plan to refresh or remove any low-quality content.</p>

<h3>Step 6: Inspect URLs</h3>
<p>Ensure that URLs are descriptive, concise, and use hyphens (-) to separate words. Avoid lengthy URLs, excessive parameters, or session IDs.</p>

<h3>Step 7: Mobile Responsiveness</h3>
<p>Test the website’s mobile responsiveness using tools like Google's Mobile-Friendly Test. Mobile usability is a key factor in SEO.</p>

<h3>Step 8: Analyze Site Speed</h3>
<p>Utilize tools like Google PageSpeed Insights to analyze loading times and implement recommendations to improve site speed.</p>

<h3>Step 9: Check HTTPS</h3>
<p>Ensure the site is using HTTPS for security. Check for any mixed-content issues that could cause warnings in browsers.</p>

<h3>Step 10: Internal Linking</h3>
<p>Review the internal linking structure to ensure pages are interconnected properly and relevant pages are highlighted.</p>

<h3>Step 11: External Links</h3>
<p>Check for broken external links and ensure that backlinks to your site are from reputable and relevant sources.</p>

<h3>Step 12: Indexability</h3>
<p>Check robot.txt files, canonical tags, and meta robots tags to ensure that search engines can index the site correctly.</p>

<h3>Step 13: XML Sitemaps</h3>
<p>Verify that XML sitemaps are up-to-date, free of errors, and submitted to appropriate search engine webmaster tools.</p>

<h3>Step 14: Structured Data</h3>
<p>Implement and test structured data (schema.org) to enhance search results with rich snippets, aiding in better visibility and CTR.</p>

<h3>Step 15: Follow-Up</h3>
<p>Create an actionable plan to address the findings from the audit. Prioritize issues based on impact and difficulty to resolve.</p>

<h2>General Notes</h2>

<h3>Tools Required</h3>
<p>Prepare a list of SEO tools needed for the audit such as Google Analytics, Google Search Console, crawling software, and others relevant to the process.</p>

<h3>Continuous Process</h3>
<p>SEO is an ongoing process. Schedule regular audits to maintain optimal site performance and stay ahead of evolving SEO practices.</p>

<h3>Collaboration</h3>
<p>Coordinate with your web development, content, and design teams to implement the recommendations effectively and efficiently.</p>