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Conference Sponsorship Management

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# Conference Sponsorship Management
This playbook describes the process of attracting sponsors for a conference, engaging in negotiations to secure financial support, and maintaining positive relationships with those sponsors throughout the event planning and execution phases.

### Step 1: Identify Prospects
Create a list of potential sponsors by researching companies that align with the conference&#x27;s mission and audience. Use resources such as industry directories, past event sponsors, and competitor analysis.

### Step 2: Develop Packages
Design a range of sponsorship packages with varied benefits and price points. Ensure packages include valuable opportunities for sponsors such as branding, speaking engagements, exhibitor space, and VIP treatment.

### Step 3: Outreach
Initiate contact with potential sponsors through personalized emails or calls, providing them with event information and sponsorship opportunities. Follow up persistently but respectfully.

### Step 4: Negotiate Terms
Engage in discussions with interested sponsors to tailor sponsorship packages to their goals. Negotiate terms that meet both parties&#x27; objectives, focusing on delivering value.

### Step 5: Formal Agreement
Draft a sponsorship agreement outlining the terms, benefits, and obligations of both the sponsor and the event. Have all parties review and sign the agreement to formalize the partnership.

### Step 6: Fulfill Obligations
Implement the agreed-upon sponsorship benefits, such as logo placement, advertisements, and sponsored sessions. Ensure all team members are aware of sponsor expectations.

### Step 7: Maintain Communication
Keep sponsors informed with regular updates about the event planning progress, attendance metrics, and any changes that may affect their sponsorship benefits.

### Step 8: Post-Event Follow-Up
After the event, provide sponsors with a comprehensive report of the outcomes and benefits they received. Solicit feedback and discuss potential for future partnership.

## General Notes

### Monitor Competition
Stay informed about competitor events and their sponsors to understand market trends and identify potential sponsors who may have interest in your event.

### Legal Review
Ensure that all sponsorship agreements are reviewed by a legal professional before finalizing to protect both the event organizers and the sponsors.