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Social Media Audit

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<h1>Social Media Audit</h1>
<p>This playbook describes the steps to perform an audit on existing social media accounts to evaluate their current performance and identify areas for improvement.</p>

<h3>Step 1: Inventory</h3>
<p>Create a comprehensive list of all existing social media accounts associated with the brand, including all platforms.</p>

<h3>Step 2: Access</h3>
<p>Ensure access to each social media account and any associated analytical tools or dashboards.</p>

<h3>Step 3: Review Goals</h3>
<p>Revisit the original goals or set new goals for each social media account to provide a benchmark for the audit.</p>

<h3>Step 4: Analyze Performance</h3>
<p>Review the performance metrics of each account against the set goals. Focus on metrics like engagement, reach, follower growth, and conversion rates.</p>

<h3>Step 5: Content Analysis</h3>
<p>Examine the content posted on each account for quality and consistency. Note the content types, frequency, and reception by the audience.</p>

<h3>Step 6: Compare Competitors</h3>
<p>Identify main competitors and compare their social media presence and performance against your accounts.</p>

<h3>Step 7: Audience Insights</h3>
<p>Gather insights into the audience demographics, interests, and behaviors across social media platforms.</p>

<h3>Step 8: SWOT Analysis</h3>
<p>Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess the current social media strategy.</p>

<h3>Step 9: Report Findings</h3>
<p>Compile the collected data and analyses into a comprehensive report. Highlight the strengths, weaknesses, and areas for improvement.</p>

<h3>Step 10: Action Plan</h3>
<p>Develop an action plan based on the audit findings to enhance performance. Include specific steps and measurable targets.</p>

<h2>General Notes</h2>

<h3>Team Collaboration</h3>
<p>Make sure to involve relevant team members in the audit for a more comprehensive review and action plan.</p>

<h3>Regular Schedule</h3>
<p>Schedule regular audits (e.g., quarterly, bi-annually) to keep social media strategies aligned with business goals and industry trends.</p>