Combating Counterfeit Goods
This playbook outlines strategies to prevent and combat counterfeit goods. It covers market surveillance, collaboration with customs authorities, and legal enforcement against infringers.
Step 1: Market Monitoring
Regularly monitor online marketplaces, social media, and physical stores for products that infringe on brand trademarks or appear suspiciously low-priced, which may indicate counterfeit goods.
Step 2: Customs Registration
Register trademarks with national customs authorities to enable them to identify and detain suspected counterfeit goods entering or leaving the country.
Step 3: Product Tracking
Implement tracking systems such as serial numbers or holograms to verify product authenticity and trace the distribution of goods.
Step 4: Legal Action
Take legal action against known counterfeiters, including sending cease and desist letters, filing lawsuits, and requesting takedowns of illegitimate online listings.
Step 5: Public Awareness
Educate the public about the risks of counterfeit goods and how to identify authentic products through workshops, campaigns, or online materials.
General Notes
Partnerships
Establish partnerships with other brands and organizations to share intelligence and resources in combating counterfeiting.
Technology
Stay informed on the latest anti-counterfeiting technology and implement solutions that enhance brand protection efforts.